As one of the principal creatives, I was integral in creating Wendy's massive social media presence. 

It might have looked like we were just having fun (and we were having fun), but it was all according to a very strategic plan. A few years, a rap album, a national holiday and a broken Ellen twitter record later, we had changed the way brands managed social media forever.
ECD - Chris Corley
Assoc. Director of Conversation Design - Matt Keck
CDs - Jordan Gray, McKay Hathaway
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