As one of the principal creatives, I was integral in creating Wendy's massive social media presence.
It might have looked like we were just having fun (and we were having fun), but it was all according to a very strategic plan. A few years, a rap album, a national holiday and a broken Ellen twitter record later, we had changed the way brands managed social media forever.
It might have looked like we were just having fun (and we were having fun), but it was all according to a very strategic plan. A few years, a rap album, a national holiday and a broken Ellen twitter record later, we had changed the way brands managed social media forever.
ECD - Chris Corley
Assoc. Director of Conversation Design - Matt Keck
CDs - Jordan Gray, McKay Hathaway
Assoc. Director of Conversation Design - Matt Keck
CDs - Jordan Gray, McKay Hathaway