Wendy's: Make a Super Bowl that takes a direct shot at our competitors' frozen-beef, but also you can't call any of them out by name, and also you have three weeks. Three. Weeks.

Enter fictional competitor "Othr Guyz, Llc."

My original idea was to never even mention Wendy's, and simply run a $4 million ad for a company that doesn't exist, and let the internet take it from there. I get why that was a hard sell, but I still think that would have been the better way to go. *sigh*

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