To counter-program a competitor's product launch we reminded IT decision-makers that switching their company's digital infrastructure would mean saying goodbye to nights and weekends, and hello to a lot more work.
This may be the only time Intel has featured no tech in an ad campaign, and yes I'm proud of this.
This may be the only time Intel has featured no tech in an ad campaign, and yes I'm proud of this.
Director: Owen Trevor
GCD: Kathleen Tax-Wille
GCD: Kathleen Tax-Wille