The team and I had spent years taking Wendy's from zero social media presence to a brand people loved to watch take on our rivals. This project is the perfect example of capitalizing on a strategy that had been building up to exactly this moment, and we ended up winning a whole bunch of the industry's top awards.
#1 on Spotify’s Global Viral 50 (3 Songs in the Top 10)
#1 on Spotify’s United States Viral 50
#2 on Spotify’s Canada Viral 50
#3 on iTunes Hip-Hop/Rap Charts
VMLY&R
ECD - Chris Corley
Creative Director - Jordan Gray
Copywriter - Ant Tull
Art Director - Monika Hoang
ECD - Chris Corley
Creative Director - Jordan Gray
Copywriter - Ant Tull
Art Director - Monika Hoang