Winner of Adweek's Media Plan of the Year.

When you don't have a lot of money, finding the sweet spot between smart and creative is essential. So I came up with the idea of turning Spirit's provocative new icon for their baseline "Bare Fare" into a giant crop circle visible from the inbound flight path at the Kansas City airport. 
Due to the sheer weirdness, we got a lot of organic headlines.
Then a week later unveiled Billboards around the airport that filled in the rest of the story for people.
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