File under: why Spirit Airlines is yellow.
I was the creative lead over the small band of misfits that rebranded Spirit Airlines–regarded by many as a flying prison. Anything and everything from Strippers, puppets and crop circles was on the table in our attempt to educate people about the unique proposition of America's most hated brand.
I was the creative lead over the small band of misfits that rebranded Spirit Airlines–regarded by many as a flying prison. Anything and everything from Strippers, puppets and crop circles was on the table in our attempt to educate people about the unique proposition of America's most hated brand.
I even somehow convinced them to put my standard midwestern greeting on the wing of every plane.
