File under: why Spirit Airlines is yellow.
I was the creative lead over the small band of misfits that rebranded Spirit Airlines–regarded by many as a flying prison. Anything and everything from Strippers, puppets and crop circles was on the table in our attempt to educate people about the unique proposition of America's most hated brand.
I was the creative lead over the small band of misfits that rebranded Spirit Airlines–regarded by many as a flying prison. Anything and everything from Strippers, puppets and crop circles was on the table in our attempt to educate people about the unique proposition of America's most hated brand.
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/e358e8c3-cf35-429c-ad6e-185737f5ffc1_rw_1920.jpg?h=f89c0eb863b416c37a53e6520b1897b9)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/6e7f88ba-a7a9-44fc-b8b4-c0bcceaa574e_rw_1920.jpg?h=82fe9d7307c23c99e624a53128f3bf75)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/32efa022-29be-43f2-b3e1-70bd59f736cb_rw_1920.jpg?h=eaedebbc3f0b8a37f6e17d44bfc9d861)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/b0ab0385-6103-4719-bdce-422eaf7a1687_rw_1920.jpg?h=f703099eb585e595214145e959274eb2)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/c278f80f-97cb-447f-814f-99801530ae0d_rw_1920.jpg?h=852e6fffdaf900bc82c678fbdcfa8a32)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/9721bb83-c947-4300-9da2-1569eaa468bd_rw_1920.jpg?h=d1c92401d96369f42162bfad0cb9adc2)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/a6920778-83fb-4b81-84b6-b5bf2c8d8c7c_rw_1920.jpg?h=e01d894b37d9a20b9c368fda1cd55edc)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/1f5b76ea-29fc-4cf7-8c71-c08cc87e2e84_rw_1920.gif?h=64a4baafbd95d40915c47a1a78fdaa76)
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/85485c0b-bf6d-4f1d-843b-59dab83a7acf_rw_1920.jpg?h=ff399715c5966863509b4168f72985d1)
I even somehow convinced them to put my standard midwestern greeting on the wing of every plane.
![](https://cdn.myportfolio.com/4fac3944-7179-4e61-8dc0-ec6b370ee4e8/85ecb1f3-c77c-442e-a528-c8f1873f3d1f_rw_1920.jpg?h=fbb95148fe7edae109494589f2374f04)