Wendy's founder Dave Thomas was adopted, so for us a lightbulb went off: without adoption, there's no Wendy's. 

We took Wendy's out of Wendy's, and for everyone who snapped the code on the back of the cup, we donated $5 to the The Dave Thomas Foundation for Adoption.

To reward people for donating, they unlocked a 3D lens where they got to wear Wendy's iconic red hair.
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