Wendy's founder Dave Thomas was adopted, so for us a lightbulb went off: without adoption, there's no Wendy's.
We took Wendy's out of Wendy's, and for everyone who snapped the code on the back of the cup, we donated $5 to the The Dave Thomas Foundation for Adoption.
We took Wendy's out of Wendy's, and for everyone who snapped the code on the back of the cup, we donated $5 to the The Dave Thomas Foundation for Adoption.
To reward people for donating, they unlocked a 3D lens where they got to wear Wendy's iconic red hair.
