You don't have to have seen Nightmare On Elm Street 7 to know that people who like spooky things like sequels, so it made sense to build the return of these Halloween donuts around the fun of "horror movie season". 

I poured everything I had into this campaign, and it's still one of my favorites. I indulged my love of vintage design, bad horror movies, wrote the copy, and illustrated every part of it. I even wrote and produced three videos as an homage to Ed Wood.
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