A lot of people think Spirit is basically a flying prison, so when I had the chance to re-design their plane, I wanted to integrate something friendly that would bring a smile to people's faces, that they could also share with their friends back on the ground.
I somehow convinced Spirit to apply my signature midwest greeting to the wing of every plane. Years later, someone posts it almost every day on Instagram and it's become an iconic part of flying Spirit.
I somehow convinced Spirit to apply my signature midwest greeting to the wing of every plane. Years later, someone posts it almost every day on Instagram and it's become an iconic part of flying Spirit.
