To promote Wendy's summer beverages, I had the idea to atone for our sins a bit, and create a machine powered by positivity. Partnering with the guys who made the OKGo video, we created a Rube Goldberg fueled by the beverages that would only trigger when enough people spread enough positivity on our Facebook Live feed.

Each time it triggered, we donated another 5k to charity.
To do the hard-sell, we created these charming-as-heck social posts as well.
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